About Us
Senco Alankar: A Heritage of Purity & Innovation


Founded in 1932, Senco Alankar was born from a vision to make fine jewellery accessible to all. Over nine decades later, we remain true to that vision, crafting elegant pieces that celebrate Indian heritage and modern design.
Our Commitment to Quality
At Senco Alankar, we believe jewellery is more than an accessory—it's an expression of emotion and tradition. We make dream pieces accessible by offering the most competitive gold rates, reduced making charges, and exclusive festive discounts. Regardless of background, everyone deserves fine jewellery. We enhance the experience with assured gifts on every purchase, making each moment memorable, meaningful, and rewarding.
Customer First Always
Customer satisfaction is the foundation of our brand. More than selling jewellery, we build lasting relationships rooted in trust and care. Our dedicated team ensures an exceptional in-store experience, helping every customer find their perfect piece. Seeing the joy on our customers' faces inspires us to keep growing. We’re honored to be part of their celebrations and committed to creating joyful memories through our service.
Crafted With Distinction
Our jewellery stands out for its elegant blend of tradition and modernity. At Senco Alankar, every piece is meticulously handcrafted by skilled artisans. From timeless gold to sparkling diamonds and trend-setting designs, our collections cater to all styles and occasions. Whether you prefer subtle elegance or grand bridal splendour, we have something special for every personality and purpose.
Recognized for Excellence
We are honored to have received the prestigious Times Business Award from the Times of India in 2023 for being the Best Sellers in the jewellery industry. This accolade is a testament to our commitment to providing quality, purity, and innovative designs at the most affordable prices. It also reinforces our dedication to customer satisfaction and trust, which have been the driving forces behind our continued success.

We believe jewellery is for everyone. That’s why we offer:
Special Discounts on Gold Rates
Reduced Making Charges
0% Deduction on Old Gold Exchange
Exclusive Festive Offers & Assured Gifts